Showing off professional talent in your organization is something that also needs to be done professionally. There are many reasons why you might want to present the professionals leading your business or organization, but how do you do it in a way that enhances their personas?
When it comes to publishing photographs of professionals, there is no better option than headshot photography. It is a subset of portrait photography which aims to display its subject in a confident and competent light but without sacrificing the personality that the subject brings to the table.
These photographs can be used on the business’ website in the page that is intended to get you familiar with the team. LinkedIn also plays an important part in a professional’s career so a professional headshot could find itself used as a profile picture.
Naturally, not all headshot photographs are created equal. There is a difference between a professional photo taken by FrameShot Photography and the amateur photographer that is hired for a quick photo session of everyone at the office. There are always new trends that can make your corporate headshot photographs stand out.
1. Get creative with space
What’s the first image that comes to your mind when you hear the word corporate headshot photography? I bet its an up-close portrait photo on a completely white background. That’s exactly what you want to avoid. It’s so old and boring.
Now is the time to turn your office into a photoshoot set. Have the actual workspace become the backdrop of your new corporate headshot photos. A good photographer will know how to make use of it while keeping the emphasis on the person they’re taking a photo of.
You can also do it outside, on the office grounds or in nature. It also depends a lot on the kind of business that your organization is involved in.
2. Get the whole staff involved
It doesn’t matter if you’re taking a corporate headshot of everyone in your organization or only of a select few individuals that are key to the success of your business – everyone needs to be involved in the process in order to create an engaging atmosphere that will definitely be captured by the camera, not just in the background but also in the body language of the subject that’s being photographed.
3. Keep it natural
The word corporate immediately associates grey suits and formal attire but this is the 21st century. We’ve ditched most of the old corporate styles and business casual rules the office style nowadays. Make sure to capture that in your new corporate headshot photos. If your company’s all about that casual work-lifestyle, don’t dress it up in a suit just for a photograph. Show it off the way it is.