It’s been a while since Viktor&Rolf launched a new fragrance. 2014, to be precise, with the Bonbon juice, a fruity floral with notes of orange blossom, peach, jasmine and caramel wrapped in a bow-shaped bottle. An ultra-trendy object bottle that succeeded another iconic bottle of the brand: Flowerbomb, the best-known juice from the designer duo to date.
But in 2022, their goal is clear: to match (and why not surpass) their iconic fragrance with a new creation with a radically different universe: Good Fortune.
Good Fortune: Viktor&Rolf plays the mysticism card with their new fragrance
Inspired by the Viktor&Rolf Haute Couture “Spiritual Glamour” collection, GOOD FORTUNE expresses modern spirituality and predicts a bright future. As for the atmosphere, we play the card of purple, of the fortune teller, we open the doors to a universe linked to spells and occult powers, but always in a reassuring movement. No voodoo doll on the program! ” We had wanted to create a fragrance around the concept of modern spirituality for a while,” say creators Viktor Horsting and Rolf Snoeren. Personal fulfilment and the search for deeper meaning, both inner and beyond the visible world ”.
Bewitching and powerful, the fragrance created by Anne Flipo and Nicolas Beaulieu opens with the secret alchemy of fennel flower and gentian co-distilled in a magnetic and invigorating top note. In the heart, the Superinfusion of Jasmine brings velvety solar floral notes and gives way in the base to a creamy and captivating Bourbon Vanilla, responsibly sourced in Madagascar. A refillable Eau de parfum following the responsible commitment of the Viktor&Rolf fashion house.
A muse of choice for an unconventional fragrance
To promote this fragrance with an offbeat spirit, a muse was needed who could carry this universe. And with FKA twigs, the osmosis was more than perfect. “ GOOD FORTUNE frees my imagination and awakens my senses, ” said singer FKA twigs. It is a fragrance that is both mysterious and full of surprises. He encourages me to fulfil my prophecy and thanks to introspection, I can exist by showing my true power, that of being unique. Like me, GOOD FORTUNE is soft and bold, it’s a unique fragrance that celebrates the power of femininity ”. To wonder if finally, this new perfume would not be rather a magic potion!