It is really important to know your audience and their needs before you start creating a pitch deck. If you are pitching the idea of an app, for example, it is best if you use technology-based visuals in your presentation.
If you are not sure what type of data will be most useful to potential investors or customers, then research the company thoroughly beforehand. You want to create a presentation that conveys what your product does and why people would want it without boring them with too much information. Check out these tips on how to make a winning pitch deck below!
1. Start with a Minimum Viable Product
When you are presenting your idea, it can be helpful to start with something that is already in existence. This will help investors see how the final product will look while also revealing to them what features you plan to add in the future. By doing this, you are also reassuring them that your team is capable of reaching their goal because they have already accomplished something similar.
2. Keep it Focused and Clear
When creating a pitch deck, make sure to keep your content simple and clear. Avoid overwhelming your audience with too much information and only give them the most important facts about your app or cause.
3. Limit to three slides
It is best to limit your presentation deck to three slides that will give potential investors an idea of what you are trying to accomplish, how you plan to do it, and why they should support you. Anything beyond this tends to be too much information and muddles the presentation’s main points.
4. Create a Strong Title Slide
The title slide is your chance to grab your audience’s attention and convince them that your pitch may be worth hearing out. It should include who you are and what you plan to do quickly while conveying the goal of the pitch in an interesting way.
5. Introduce your Team Spirit
Before getting into the details of your idea, you should introduce yourself and your team first to show the audience how committed you are to accomplishing this goal. Your team’s passion for their project can be convincing enough for investors or customers if they believe in what you are doing.
6. Make a Clear Goal of What You Want to Accomplish
Your presentation needs a clear goal that is motivating and demands attention from investors or customers. For example, you could phrase your goal as something like “We want to create the world’s best platform for sharing information” instead of saying something vague like “We want to build a product that everyone will love!”
7. Keep the Pitch Short and Simple
It’s best to keep your pitch short and simple, even if you plan on expanding on it later. Make sure to stick with the most important facts about your project and avoid going off track or rambling too much. A long pitch deck can overwhelm potential investors and customers, so stick to the facts and avoid unnecessary details.
8. Print it all out on a Single Page
Print out your pitch deck onto a single page or document before going into your presentation so you can see what other information may be necessary to include. Sometimes you might discover other info that could prove useful for making a good impression on your audience.
9. Keep it All Updated
It is best to keep updating your presentation as you go along with what you are working on so that investors or customers have the most up-to-date information. This also shows other interested parties that you are passionate about what you are doing and plan to stay committed.
10. Make Sure it is Presentable and Easy to Understand
Last but not least, make sure your pitch presentation is presentable and easy to understand so that investors or customers can focus on the information without being distracted by visual elements. By keeping your pitch clean and organized you show potential investors or customers that your project is professional and well-managed.
One way to make the best pitch decks is to use Venngage — a free infographic maker that offers stunning pitch deck designs for everyone. Here are some pitch deck examples from their website!
Of course, there are many other aspects to consider when putting together a pitch deck like how your app looks, what features it has, and more. However, these ten components should be able to help you focus on the parts of your presentation that really matter most. When you do this correctly, you will increase your chances of catching investors’ or customers’ eyes while hitting your goal for the presentation. If you’re ready to make your own pitch deck and wow investors, click here.