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Who Said The Age Of Influence Is Over? Certainly not TikTok, which has just created the fashion craze around an iconic piece thanks to one of its users.

5.8 million: that’s the number of views recorded by the cult GAP logo hoodie by Barbara Kristenoffersen, fashion influencer and real star on TikTok. By wearing this brown hoodie straight from the nineties, the influencer with thousands of subscribers has indeed created a real buzz on Gen Z’s favorite social network and has also revived the fame around this famous vintage sweatshirt .

Thanks to Tik Tok, this brown hoodie from GAP is one of the most coveted pieces of the moment

A real product from the 1990s, this brown college sportswear-style hoodie even got its hashtag “#gaphoodie” following the buzz created by the Tik Tok star. And the American brand has also taken advantage of the phenomenon by repeating it in the wake. Available since August 23 on the GAP site in brown (and in other colors at discounted prices), we are rushing to get this hoodie in power to sail on the trend of the fall. A fashion statement, therefore, but also ultimate proof that influence still has a bright future ahead…

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