If you’re passionate about fashion or have your own unique style you’d love the world to see, then the chances are you already have a fashion blog. After all, it’s one of the easiest, cheapest and most versatile platforms out there for reaching a relevant and interested audience. While this sounds appealing, you also have to keep in mind that there are thousands of others with the same idea. Carving out a unique niche in a sea of fashion bloggers is not an easy task, but we’ll show you how to make yourself noticed with a number of tips for improving your blog.
Get the best basics
While starting out on a platform such as Blogger is undoubtedly a good start – it’s free, after all – migrating to a trustworthy web hosting company is crucial for longevity. It allows for unbridled customization and creativity, and won’t hinder your traffic. 1&1 also offer specific packages that cater for blogs. You’ll have to pay a yearly hosting fee, but if you plan to monetize your blog – and you should! – then it will help in the long run to have a website all of your own.
Know the power of pictures
Blogging, especially in the sphere of fashion, is primarily a visual medium. Your readers are going to be assessing the quality of your photographs and the way you present your outfits and yourself. You should therefore be concerned with improving the quality of your photographs. This doesn’t mean just upgrading to a DSLR – although this could help – but understanding how photography and composition work, and wielding this discipline to produce eye-popping and noteworthy photographs that will make visitors glimpse twice. There are various easy hacks that effortlessly improve the aesthetics of any photograph – the rule of thirds being a good example – but it’s worth taking the time out to understand the nuances of light, contrast and framing.
Utilize social media to broaden your reach
No one reading this is a stranger to Facebook, Twitter, Instagram, or Pinterest. But these sites have greater usage other than just keeping connected with family and friends. If you’re serious about blogging, you should have relevant and respective accounts on each of these social media sites. They offer an additional platform to share your various styles, but in different mediums and to different audiences.
Knowing how to manipulate your content for maximum exposure is key, but you could also choose to go the route of paid ads. While initially costly, they may bear fruit in the future with hundreds of additional followers, likes and shares. This is important if you’re looking to attract sponsorship and advertising deals. Ultimately, your audience matters in terms of who they are, as well as their number.