Every woman knows the discomfort of shopping for a swimsuit. You see a cute little bikini and try it on only to realize that it seems to highlight every bump, curve, and flaw, including ones you didn’t know you had! If you’re a plus sized woman, it’s even worse! You want to cover up your problem areas and accentuate your best attributes only to find that the world caters to the female population below the double digit sizes. But there is some good news on the horizon. All of our bodies are different shapes and proportions and the fashion industry is slowly coming around to the idea that there should be an equally differentiated selection of swimsuits.

The fashion industry is evolving thanks to the contribution of some very smart and sexy ladies who are dedicated to the body positive movement. Recently, model Ashley Graham was the first plus model to appear on the cover of the Sports Illustrated Swimsuit Edition, breaking ground in the men’s pictorial magazine that has always celebrated curves, but usually not plus size women. She has recently teamed up with online swimsuit retailer swimsuitsforall to bring customers a sexy, trendy new line of plus size swimwear. Robyn Lawley has also been a curvy pioneer, and even admits that she couldn’t find a swimsuit that fit and elected to wear lingerie to the beach instead of a swimsuit.


Tess Holliday is another great example of a beautiful, plus size woman accepting her body and encouraging women to love theirs, too. She was able to start working full time in 2013 as a model and bills herself as a “body positive activist” and has even started the campaign, #effyourbeautystandards to bring awareness to the industry.

The hard work and fiery attitude of these women have contributed to a revolution in the fashion industry that has opened doors for plus size and curvy women everywhere! Now there are many online retailers catering to women over a size eight and the swimsuits, tankinis, and bikinis actually look and feel trendy and awesome on curvy bodies. There has always been a need for a trendy plus size swimsuit and companies are flocking to meet the needs of the modern woman, who on average now wears a size 14.

There are now a plethora of online retailers catering to women who are curvy and proud of it. In fact some companies, such as swimsuitsforall, even cater exclusively to plus size shoppers.Larger women do not always want or need to hide themselves in layers of fabric. A simple flattering design such as a lower cut top for women looking to emphasize their bust, or a high-waisted design for those wanting to take the attention away from their belly can make all the difference. There are more plus size styles available than ever before, so hop online today to find the best deal for your summer beachwear needs.